Using her sheer sexiness to help peddle product, Ana Beatriz Barros hit the beach for a steamy 2010 K Swimwear photo shoot session.

Joined by a few fellow models, the Brazilian beauty tossed on a handful of bikinis as she romped around the sandy shoreline for the ad campaign.

Aside from her beachwear shoot, Miss Beatriz Barros was recently

chosen as the new face and body for Marks & Spencer’s underwear line.

The 27-year-old replaces sort regulars including Noemie Lenoir, Erin O’Connor and Laura Bailey, with an M&S insider telling, “Ana is perfect. She’s sexy and exotic but approachable. We expect her to appeal to men and women alike.”

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